CI
Symbol & Concept
Our symbol is a representation of KBI Group's core identity. It is the embodiment of the circular globe and the Chinese characters 甲 and 乙, demonstrating our progressive spirit into the world in all four directions of the east, west, south and north.
stand for unity, solidarity, and harmony among all members as we continue our stride towards a common goal.
Signature
The signature image uses a font with both intensity and readability, as well as sophistication and a sense of unity.
It is designed to capture both visual stability and esthetic modernity. The signature shall not be changed in proportion or size, and shall comply with the color regulation.
Color
KBI Sunrise Red
- RGB
- R 215 / G 24 / B 55
- CMYK
- C 0% / M 89% / Y 74% / K 16%
- PANTONE
- PANTONE 173 C
KBI Warm Gray
- RGB
- R 63 / G 40 / B 37
- CMYK
- C 0% / M 30% / Y 20% / K 90%
- PANTONE
- PANTONE 7533 C
KBI Orange
- RGB
- R 236 / G 105 / B 0
- CMYK
- C 0% / M 70% / Y 100% / K 0%
- PANTONE
- PANTONE 1505 C
KBI Light Warm Gray
- RGB
- R 96 / G 88 / B 76
- CMYK
- C 0% / M 10% / Y 20% / K 65%
- PANTONE
- PANTONE 404 C
KBI Champagne Gold
- RGB
- R 147 / G 122 / B 97
- CMYK
- C 50% / M 54% / Y 63% / K 0%
- PANTONE
- PANTONE 8004 C
KBI Silver
- RGB
- R 144 / G 146 / B 151
- CMYK
- C 50% / M 40% / Y 35% / K 0%
- PANTONE
- PANTONE 8001 C
The exclusive colors define KBI Group's identity and play an important role in representing our company through symbol marks and logos.
KBI Group's exclusive colors are divided into main colors and sub colors.
The main colors are 'KBI Sunrise Red' and 'KBI Warm Gray.' 'KBI Sunrise Red,' which is lighter than the previous CI exclusive color, represents the spirit of challenge of the continuously innovating KBI Group. 'KBI Warm Gray' represents KBI Group's stability and trust. The sub colors are 'KBI Light Warm Gray,' 'KBI Orange,' 'KBI Champagne Gold,' and 'KBI Silver.' The exclusive colors must be used precisely for consistent visual representation of the company, and must not be adjusted arbitrarily.
