CI
Symbol & Concept
Our symbol is a representation of KBI Group's core identity. It is the embodiment of the circular globe and the Chinese characters 甲 and 乙, demonstrating our progressive spirit into the world in all four directions of the east, west, south and north.
stand for unity, solidarity, and harmony among all members as we continue our stride towards a common goal.
Signature
The signature image uses a font with both intensity and readability, as well as sophistication and a sense of unity.
It is designed to capture both visual stability and esthetic modernity. The signature shall not be changed in proportion or size, and shall comply with the color regulation.
Color
Main Color
KBI Sunrise Red
- RGB
- R 216 / G 32 / B 55
- CMYK
- C 0% / M 95% / Y 70% / K 10%
- PANTONE
- PANTONE 199 C
KBI Warm Gray
- RGB
- R 63 / G 40 / B 37
- CMYK
- C 0% / M 30% / Y 20% / K 90%
- PANTONE
- PANTONE Black 5 C
Sub Color
KBI Light Warm Gray
- RGB
- R 125 / G 115 / B 102
- CMYK
- C 0% / M 10% / Y 20% / K 65%
- PANTONE
- PANTONE 404 C
KBI Orange
- RGB
- R 236 / G 105 / B 0
- CMYK
- C 0% / M 70% / Y 100% / K 0%
- PANTONE
- PANTONE 1505 C
KBI Champagne Gold
- RGB
- R 147 / G 122 / B 97
- CMYK
- C 50% / M 54% / Y 63% / K 0%
- PANTONE
- PANTONE 4271 C (or PANTONE 8004 C)
KBI Silver
- RGB
- R 144 / G 146 / B 151
- CMYK
- C 50% / M 40% / Y 35% / K 0%
- PANTONE
- PANTONE 887 C (or PANTONE 8001 C)
The official colors establish KBI Group’s color identity and play an essential role in conveying the corporate image through the symbol mark, logotype, and other visual applications.
KBI Group’s official colors consist of Main Colors and Sub Colors.
The Main Colors are KBI Sunrise Red and KBI Warm Gray. KBI Sunrise Red, a brighter tone than the previous corporate color, represents KBI Group’s spirit of continuous innovation and challenge.
KBI Warm Gray symbolizes stability and trust, reflecting KBI Group’s people-oriented philosophy.
The Sub Colors include KBI Light Warm Gray, KBI Orange, KBI Champagne Gold, and KBI Silver. To maintain a consistent visual identity, these official colors must be used accurately and must not be altered or modified.
Symbol Mark Color Applications
Symbol Mark / Logotype - Positive Type
※ Considering KBI Group’s visual identity and overall harmony, "KBI Orange" should be used only when the symbol mark or logotype is difficult to distinguish due to insufficient contrast between the background color and the primary corporate colors.
Symbol Mark / Logotype - Negative Type
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0%
-
20%
-
40%
-
60%
-
80%
-
100%
Color application of the symbol mark and logotype is a fundamental element in establishing KBI Group’s visual identity and therefore requires strict color management.
Any unauthorized modification may weaken the effectiveness of KBI Group’s corporate communication, and the colors must be applied only as shown in these guidelines.
The primary colors, KBI Sunrise Red and KBI Warm Gray, should always be given priority when applying the symbol mark and logotype. Sub Colors may be used where appropriate depending on the characteristics of the medium.
Consistent color application according to background color plays a vital role in maintaining KBI Group’s corporate identity and must not be altered.